After MARIA KRAJEWSKA had moved from her native Poland to Finland, she wanted to bring something unique back to her homeland on her next visit. It turned out to be difficult, so she decided to set up an online store where it would be easy to find unique art, design and handicrafts.

Madeby.fi created a new concept with the help of a few friends and a great deal of enthusiasm. Now, a year later the store includes the works of sixty designers, artists and craftsmen. The group consists of both well-known artists and future stars, including TIINA PALM (I Made This), moumou Design, Kaipaus, Mielikuvituskirahvi and Olivia Rouge.

Creative Space of Madeby is a fashion show organized by Madeby.fi for invited guests only, during the Helsinki Design Week. The show will present collections by ANTTI ASPLUND, MARITA HUURINAINEN, TYRA THERMAN, Kaipaus and Jolier among others.

“The theme of the show is storytelling and our aim is to bring some fairytale magic to the runway,” Krajewska explains. “The show includes 11 designers, all of which will tell their own story in their own way.”

Creative Space of Madeby at the Cable Factory, 28 August 2010. www.madeby.fi

Text Pauliina Lindsberg Photo Vanessa Forstén, Antti Asplund spring/summer 2011

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Helsinki Design Week on 26 August–5 September 2010. See the complete schedule at www.helsinkidesignweek.com.

Tags:
antti asplund, cable factory, helsinki design week 2010, i made this, jolier, kaapelitehdas, kaipaus, madeby.fi, maria krajewska, marita huurinainen, mielikuvituskirahvi, moumou design, olivia rouge, pauliina lindsberg, tiina palm, tyra therman, vanessa forstén