Finns who speak Swedish as their native language (Finnswedes) are famous for their casual stylishness. Urban A and Nómad bring their Finnswede owners’ style to Helsinki shoppers. Inspite of this, the owners don’t want to emphasize their Finnswedishness.
Text Sara Karlsson
Photos Niklas Sandström
May 17–22, 2010
Late Night (S)hopping on May 20, 2010
Odd Day Design Market on May 22, 2010, Diana Park
Design District Helsinki
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